Somewhere in Gujarat this week, a beautiful brochure is being printed with a RERA number in six-point grey at the bottom and no QR code. The developer paid for the design. The designer did not know the rule. The buyer who scans for the QR does not find one, and neither does the inspector.
This is the rule, what it means for each surface you print or publish, and how to design the block so it looks like part of the brand rather than a sticker. It is design guidance, not legal advice; check the current GujRERA orders and your lawyer for the exact provisions.
The rule, in one paragraph
Since 15 June 2025, every advertisement, brochure, prospectus and website for a RERA-registered project in Gujarat must carry the project's RERA registration number and a QR code linking to the project's page on the GujRERA portal. An earlier GujRERA circular, from January 2020, already required the registration number to be printed in a font no smaller than the contact details on the same material. Legal commentators put the penalty for non-compliance at up to 5 percent of the project's estimated cost.
Sources: Real Estate Law Journal and Housivity on the 2025 mandate; IBC Law on the 2020 font-size circular.
What it means, surface by surface
The brochure. The block on the cover or the back cover, not buried on page 14. Registration number in the brand's typeface at the contact-detail size. QR code at least 2 cm square so a phone reads it from arm's length. Test the scan on the printed proof, not the PDF.
The hoarding. The number readable from the road, which means it is larger than you think. A QR code on a hoarding is only useful if a car can stop; put it on the site-office signage too, at eye level.
The website. The block in the footer of every page and on every project page, not only the home page. The QR is optional on screen because the link itself can go to the GujRERA page, but the number must be there, and it must be text, not an image, so it can be read and copied.
Social creatives and WhatsApp forwards. Every one is an advertisement. A fixed corner of every template carries the number and the QR. If the creative is too small for a readable QR, the number and the GujRERA link go in the caption and the number stays on the image.
The sales deck and the price sheet. Both are prospectuses in the buyer's hand. Block on the first page.
Designing it in, not on
The developers whose material looks compliant and still looks premium did one thing differently: they gave the block a home before the design started.
- One position, every surface. Bottom left, say, on everything from the brochure to the Instagram grid. The eye learns where it is and stops noticing it.
- The brand's type, the rule's size. The number set in the project's typeface at exactly the contact-detail size. It reads as part of the identity, not a legal insert.
- A QR that matches. Black on white for reliability, but framed in the brand's colour or with the project mark in the centre. It scans just as well.
- The website footer as the master. Get the block right there first; every other surface copies it.
- Proof it scans. On the printed proof, on the hoarding mock-up, on a phone screenshot. Before it ships.
Both launch builds on our real estate page, Safa Gate and Avadh Habitat, are self-initiated concept builds and are not commissioned by those developers, so they carry no real registration. But the footer block position, the type size and the link are exactly where a real launch would put them.
The checklist
- Registration number on every advertisement, brochure, prospectus, website page, social creative and forward.
- Number no smaller than the contact details on the same surface.
- QR code linking to the project's GujRERA page on every printed and displayed surface; link or QR on screen.
- Number as live text on the website, not an image.
- Fixed position and brand typeface across all surfaces.
- Scan tested on printed proofs and on hoarding mock-ups.
- Someone named as responsible for checking every new creative before it goes out.
If you are launching and would rather the block was designed in from day one, that is part of every launch we build. The thinking is in how do you brand a real estate project so it sells before it is built, and the costs are in how much does a project launch website cost for a Surat developer. Or message me and send the brochure you are about to print. I will tell you in one reply whether the block is right.