परखParakh.
Built for JMS Studio, Surat

The true worth of every piece.

Parakh is the software we built for JMS Studio — a forty-year bridal house that knew its craft by heart and its numbers by memory. It appraises: what sells, what is quietly dead, and what a piece actually earned once the cost is counted.

Try it on this page

A working slice of the app, further down. No sign-up, nothing to install.

Parakh's overview screen for today: sales value for the month, profit, pieces sold, pieces in stock and designs, a bar chart of monthly sales by value, and three read-outs — retail against wholesale, the top channel, and stock health.

Parakh on the shop floor, over the shop's own wifi. Figures are representative, not the client's.

JMS StudioLuxury bridalwear · Surat · est. 1981

Running on the real shelf since July 2026. Parakh was shaped against JMS Studio's own stock, vendors and sales, on the owner's own Mac. It is still being sharpened where the numbers disagree with the room.

A business this good should not have to guess.

Forty years of taste built the racks. But taste cannot tell you which design is sitting still, or which vendor only looks profitable. Those answers were spread across spreadsheets, a billing system and memory — three places that never quite agreed.

Dead stock stays invisible
A piece that has not moved all season looks exactly like one that arrived last week. Cash sits on the rack, unflagged, until someone happens to notice.
Margin is a feeling
Retail and wholesale go out at different prices from the same rack. Without cost against sale, "this one does well" is a hunch — and hunches average out the winners.
Nobody counts the returns
A bridal house lives on the customer who comes back. If every sale is logged the same way, the loyalty that pays the bills never shows up in a number.

Try it yourself

A working slice of the app, right on this page. Pick a design off the shelf, read its verdict, sell one in a single line and watch the read move.

Designs

On the shelf this morning · tap any one

—

—

—
Cost
—
Sold
—
On hand
—
Cash tied
—

New sale

One line. Design, quantity, price, channel, who.

Recognised as it is typed · price includes tax

Logged

—

Sold now
—
On hand
—
Earned
—
Margin
—
—
SAHIBA-22 is dead weight91 days on the shelf. Clear it before the season turns.
Kanha Creations carries the monthThree of the five best margins came from one vendor.
1 · Pick a designThe shelf as it stands this morning — every design with how many are on hand and how long the oldest piece has been sitting.
2 · Read its verdictCost against sale, pieces sold against pieces bought, and the cash tied up on the rack. A read, not a report.
3 · Sell in one lineDesign, quantity, price, retail or wholesale, and whether she has bought before. Typed once, while the customer is still at the counter.
4 · Watch the read moveSold goes up, on hand comes down, the margin is counted, and the morning briefing re-ranks itself around what it now costs to ignore.

This is a demonstration built into the page with representative figures, not the client's. Every screen on this page is shown the same way — the layout is the real app, the names and numbers are not. The live app also carries vendors, purchases, returns, the financial year and the encrypted file underneath all of it.

See it on your own shelf

What the owner does with it

Four jobs, one file, on the Mac in the back office and the phone on the shop floor. Nothing leaves the building.

Judge every design

Each design carries what it cost, what it sold for, how many went out and how many are left. Sell-through, days on the shelf and cash tied up are read off it, not worked out later.

  • Top sellers and dead stock, side by side
  • Clubbed design codes, the way the racks are actually labelled
  • History that predates the software, entered as it was
Parakh's Designs screen: a form to add stock with the internal code, vendor, cost per piece, pieces in and inward date; four totals for designs, pieces in stock, sold and cash in stock; then two ranked lists, top sellers by sell-through and dead stock by days on the shelf and cash tied.

Sell in one line

The whole sale is a single typed line — design, quantity, price, retail or wholesale, and where the customer came from. Repeat customers are logged as repeat, so the channel that first won them is never credited twice.

  • Recognises a design as you type it, and shows what is on the shelf
  • Sell something new and it asks for the purchase in the same breath
  • Retail against wholesale, returning against first-time
Parakh's Sales screen: a single typing line to log a sale, month totals for pieces, value and profit, then three reads — retail against wholesale, repeat against new customers, and where customers came from — each as a proportion bar.

The morning read

The briefing ranks what deserves attention this week in plain language — reorder this, clear that, this vendor is quietly carrying you. It runs on the owner's own machine; nothing is sent anywhere to produce it.

  • Ranked by what it costs to ignore
  • Points at the screen that answers it
  • Financial year, 1 April to 31 March — as the business actually runs
Parakh's Consultant screen, headed What to act on: a ranked list of plain-language findings for the week, each with the design or vendor it concerns, the reason, and a button that opens the screen that answers it.

The whole month on one screen

Sales value, profit, pieces sold and pieces in stock for the month, against the months before it. Retail against wholesale, the channel that is working, and how healthy the stock is — answered before the first customer walks in.

  • One screen for the decision, the rest for the detail
  • Prices that already include tax, as the shop quotes them
  • On the phone over the shop's own wifi, on the floor
Parakh's overview for the month: sales value, profit, sold, in stock and designs, a bar chart of monthly sales by value, and three read-outs for retail against wholesale, top channel and stock health.

Everything in it

Designs
Every design with its cost, vendor, pieces in, pieces sold and pieces on hand. Sell-through, days on the shelf and cash tied are read off it.
Sales in one line
Design, quantity, price, channel and customer typed as one line. The design is recognised as you type, and a new one asks for its purchase in the same breath.
Retail and wholesale
Two prices from one rack, kept apart in every read, so the margin on each is its own number.
Repeat customers
Returning customers logged as repeat, so loyalty shows up as a number and the first channel is never credited twice.
Vendors
Which vendor's pieces actually earn, once cost is counted against sale — not which one looks busy.
The briefing
A ranked morning read in plain language, produced on the owner's own machine, pointing at the screen that answers each item.
The financial year
1 April to 31 March, with prices that already include tax and history that predates the software.
One encrypted file
Everything in one file on the owner's Mac, locked with a passphrase only the owner knows. No server, no account, no sync, no copy with us.
Wipe means wipe
One button shreds the file and every backup, unrecoverably. The owner can end it without asking anyone.
The phone on the floor
The same app on a phone over the shop's own wifi, so a sale is logged at the counter, not at the end of the day.

Where it came from, and what it is not

Where it came from

Parakh was shaped against real stock, real vendors and real arguments about what a number meant. Clubbed design codes, a financial year that starts in April, prices that already include tax, history that predates the software — every one of those came from the JMS Studio floor, not from a specification.

We build internal software inside businesses we already work with — deepest in Surat's textile and fashion trade. The brand gets you seen. This keeps you running.

What it is not

  • It is not in the cloud. It runs on the machine in front of you and the phone in your pocket, over your own wifi. Nothing is uploaded.
  • It is not an ERP. It will not run your production, your payroll or your accounts.
  • It is not a billing system. The invoice still comes from wherever it comes from today; Parakh reads the sale.
  • It is not something we can see into. We built it, and we cannot open the file.
  • It is not finished. It is still being sharpened where the numbers disagree with the room.

See it on your own shelf

Tell us roughly how many designs you carry and where the numbers live today. We will show you the app running, and what your own shelf would look like inside it.

Message Keshav on WhatsApp
See it running WhatsApp